Louise Pigot joins MSG Tours

Customer Experience Head joins senior team at MSG Tours

We are delighted to announced that Louise Pigot has joined as our new Head of Customer Experience.

Having worked on previous Rugby World Cups in both 2015 and 2019, the tournament in 2023 will complete a hattrick for Louise who has also operated British & Irish Lions tours in 2013 in Australia and New Zealand in 2017. Louise, who began her career in travel with Virgin and Abercrombie & Kent, moved to sports travel in 2011 on the official travel programmes for the Mike Burton Group.
Specialist operator Inside Asia then appointed Louise to head up their 2019 Rugby World Cup programme where she oversaw the movement of more than 3,000 travellers from the UK to Japan.

Welcoming Louise, our director Kevin Smith said: “We identified that customer experience was the single most important element of our business moving forward and have created this new role to encompass both the post-sale experience as well as the operational delivery of our programmes. Both Mark Gardner (our MD) and I knew Louise well and she was the clear and obvious choice. We’re absolutely delighted to have her and excited about what she will bring to our growing business.”

Louise added: “I’m delighted to have joined the team at MSG Tours and can’t wait to get started. To be back in
sport and working in an official capacity on Rugby World Cup 2023 is a dream for me. I am passionate about customer service and exceptional operational delivery, so this is the perfect role
for me. I can’t wait to get started”

Louise will join the senior management team, be responsible for setting up a new satellite office space in Gloucestershire and will begin recruiting her team ahead of a busy 2023.


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